Balfour Beatty leads the way on social media
22 February 2017
Balfour Beatty has been named as the leading main contractor in the UK construction industry for its following and content across numerous social media channels including Twitter, Facebook, Instagram and YouTube. The independent review, undertaken by digital marketing specialists LexisClick, analysed the Top 20 construction contractors’ social media channels.
Balfour Beatty was highly praised for its content, in particular the ‘Meet the Expert’ video series hosted on YouTube which showcases innovative techniques and infrastructure experts across the international business. The company was also ranked as number one for its social reach with a 20% improvement on the second placed contractor.
Recently the @balfourbeatty Twitter account reached a new milestone of 50,000 followers, the largest following of any main construction contractor in the UK.
You can read the full independent report here.
Why not also take a look at our ‘Meet the Expert’ series which was held out for special mention in the independent report, available to view here.
Balfour Beatty uses its social media channels to communicate real-time company information, to join industry conversations and engage with local communities and site based teams. There is also a dedicated team monitoring the platforms 24/7 which enables a highly responsive approach.
Notes to editors:
• Balfour Beatty (www.balfourbeatty.com) is a leading international infrastructure group. With 34,000 employees, we provide innovative and efficient infrastructure that underpins our daily lives, supports communities and enables economic growth. We finance, develop, build and maintain complex infrastructure such as transportation, power and utility systems, social and commercial buildings.
• Our main geographies are the UK, US and South East Asia. Over the last 100 years we have created iconic buildings and infrastructure all over the world including the London Olympics’ Aquatic Centre, Hong Kong’s first Zero Carbon building, the National Museum of the Marine Corps in the US and the Channel Tunnel Rail Link.